We are ALT.

We are not a generation, but a mindset. We are rebels, but our rebellion is not meant for eyeballs.
We believe we are cool, but we don’t seek validation for it. We have a style that we have created, and that makes us stand apart. We live in this world, but think in a different one. There’s more to us than what’s on the outside. There’s so much inside that makes us who we are.

Creativity. Passion. Hunger.

We are a culture in making.